MARY & MAIN -
Mary & Main is a locally owned cannabis business located in Maryland. This is a full creative campaign for a major product launch or holiday of my choice. I wanted to showcase my ability to ideate and execute a marketing strategy through various assets.
Marketing visuals
Email copy
Social media post ideas
Instagram Roll-out
Mary & Main: 12 Days of Christmas Campaign
Campaign Overview
The 12 Days of Christmas campaign for Mary & Main, a Black-owned Maryland dispensary, is designed to drive sales, increase brand awareness, and engage the cannabis community during the holiday season. By offering exclusive daily discounts, giveaways, and special promotions, the campaign builds excitement and encourages both new and returning customers to shop during the festive period.
🎁 12 Days of Christmas at Mary & Main! 🎁
The holiday season just got a little greener! 🌿✨ Use code HOLIDAZE at checkout and enjoy 20% off your qualifying purchase. 🎄💨
Shop local. Shop Black-owned. Shop Mary & Main. 💚
📍 Visit us in-store or online to stock up for the season! #MaryAndMain #HolidayDeals #ShopBlackOwned #CannabisCommunity
🎶 On the 1st day of Christmas, Mary & Main gave to me… 🎶 A SNACK BOX for all my munchies! 🍿🎁
Kick off the 12 Days of Christmas with the ultimate holiday treat—because what’s a good sesh without the perfect snacks? 😋✨
Want to get your hands on one? Show your favorite snack pairings while enjoying a sesh. 🎄🎁
How It Works:
1️⃣ Create a post about your favorite way to enjoy Mary & Main products during the holidays.
This could be a photo, video, meme, or reel showing your cozy sesh setup, go-to holiday strain, or how Mary & Main enhances your Holidaze vibes.
2️⃣ Include the campaign hashtag #HolidazeWithMary and tag @maryandmain.
3️⃣ Submit your post via DM or email to Mary & Main for verification.
4️⃣ Get rewarded with a FREE Mary & Main Snack Box—perfect for curing those holiday munchies!
Bonus Challenge:
💡 The most creative or funniest post of the week gets an extra prize—a special discount or exclusive merch!
Tag your smoke session bestie & let them know it’s snack time! 🍪🔥 #HolidazeWithMaryAndMain #MunchiesOnPoint #12DaysOfHolidaze
Dear Santa… ✍🏽✨ All we want for Christmas is 12 Days of Holidaze filled with deals, gifts, and good vibes! 🎁🎄💨
From discounts on your fave strains to exclusive merch & pop-up surprises, we’re making spirits bright all season long. 😉
Drop your Holidaze Wishlist in the comments & tag a friend who needs to know what’s coming! 🎅🏽🎁 #HolidazeWithMaryAndMain #12DaysOfHolidaze #HolidayWishlist
Email Marketing
The marketing leveraged compelling subject lines, eye-catching visuals, and personalized messaging to resonate with Mary & Main’s audience. The call to action (CTA) was strategically placed to drive urgency and conversions—whether it was “Shop Now” for a limited-time discount, “Claim Your Gift” for a surprise offer, or “Join the Celebration” for an in-store event.
By combining festive storytelling with clear and persuasive CTAs, the campaign successfully increased email open rates, click-throughs, and customer engagement, making it a key driver of holiday sales and community interaction.