TAKING RISKS
Jeni's ice cream has been in business for over 20 years with a focus on bringing people together. Nothing brings people closer than Valentine’s day. I pitched the idea to host a blindfolded tasting of featured ice creams flavors for the holiday. Its fun, exciting, and maybe gives couples an idea for Valentine’s date night.
DON’T BE VANILLA
I played with the romantic holiday concept and decided something exciting should be explored for the customers. Jeni’s is a creative and spirited company and has no place for Vanilla/plain behavior. Don’t be Vanilla ties in the love holiday and the unique ice cream flavors customers come in to taste.